Recent studies suggest that more than 85% of website visitors to any website come from searches done with search engines. If this is to be believed the study suggests getting top placement on search engines is the key to bring quality traffic to your website. 

I have few tips how to optimize your website for a better search engine placement. 

Search engine friendly website optimization: There are thousands of search engines out there on the web 90 percent of the web traffic comes through these three search engines, Google, Yahoo, and MSN so your website promotion should be focusing on these three search engines. Top search engine placement allows you to target and attract potential buyers and sellers through the Internet and generate qualified leads 

Website promotion should targeting you business audience: Do research and figure out what are the closest keywords and phrases your prospective customers would be searching for. This keyword optimization should be related to your business, local area and most common keywords. 

Optimize your Meta Tags for Internet Marketing : Most of the Expert in the industry says Meta tags are dead and all search engines doesn't give priority to Meta tags. But I believe it is still the key to higher placement on search engines. The most important are Title, Description and keyword. All these three should have your targeted keywords. 

Title tag for website promotion : is very important because search engines gives weight age to that so place your most specific keyword over there. 

Page Heading for search engine placement: As heading in newspapers or any media give importance to media it also gives importance to search engines as well. It is so important to website promotion so place your most important keywords in these Headings  tags. 

Keyword research and Web site optimization: keyword research and optimization is an important for keyword placement and selection it involves lot of keyword research. I have the expertise in web page keyword placement and optimization to my clients since 1999 successfully. 

Highlighted text for website optimization: Search Engines consider Highlighted text like bold and italics tags, so place your targeted keywords here too. 

Image optimization for website promotion: Most of the search engines started indexing websites by images found on the website, this is achieve by looking at the ALT description of the image found on the site. The important keywords should be included into this ALT tags. 

Title tag on your links for search engine placement: Text link plays an important role on the anchor links of the website. Search engines spiders on these text links. Most of sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase. 

Link popularity for optimization : When we talk about website optimization and search engine placement the important aspect is Link popularity. There are different types of link of link building reciprocal links and non-reciprocal links 

Check for broken links and errors: Before submitting to search engines and website promotion run your website pages through a HTML checker and a spell check. Search Engines penalize for these errors